Liquidicast #16 — NFTs for Marketers, the Media and Web 3 Shortcomings with Fernando Mexía







We are joined by Fernando Mexía, Senior Director Digital Entertainment at Univision and avid web3 writer.

We discuss what marketers and media companies are up to in the NFT space and web3 more broadly — and why they ought to take a more strategic approach than they currently do. Then we get into what web3 has to do in order to get to #massadoption, including proposing that wallets shouldn’t be called wallets. Lastly, Fernando offers his take on what the biggest shortcomings of the web3 space today are.

And in case you wonder: we lost Jonas after 15 minutes due to connection difficulties.